• DeadlineStudy Details:

    MA 1 year full-time

Masters Degree Description

Interested in making a difference in the world and pursuing a personally rewarding career? This course will allow you to develop the skills needed to lead brands in meeting the demands of consumers to address urgent social and environmental challenges.

Why study MA Advertising at BU? 

  • Develop your knowledge and skills by working on live briefs set by our network of advertising agencies
  • Develop and enhance your ability to devise, articulate and interrogate ideas
  • Gain an in-depth understanding of – and the ability to respond to – the issues and challenges currently facing the industry
  • Learn to see strategy as a powerful creative practice
  • Make contacts and connections with our network of agencies and leading speakers from industry
  • Enter the Data & Marketing Association (DMA) Talent Marketing Challenge and attend creative and data workshops held throughout the year.

Entry Requirements

The entry requirements for this course are:

  • A Bachelors Honours degree with 2:2 or equivalent

It is beneficial for applicants to have a background (either based on previous study or previous employment) in any area that has provided a foundation in crafting messages to audiences.

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Fees

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Student Destinations

The course will give you a clear appreciation of the strategic dimensions of advertising and the management of creativity. Upon completing this course, you will possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques.

After completing this course you’ll be prepared to work agency- and client-side. Some of our graduates can be found working in top agencies including Saatchi & Saatchi, Fallon and Ogilvy Mather, and for clients in a wide range of industries from entertainment to automotive.

All information shown has been taken from Destination of Leavers from Higher Education (DLHE) or BU institutional data unless otherwise stated.

Module Details

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